McDonald’s is set to hire 20,000 new staff and open 50 additional outlets across the UK and Ireland this year. The move comes amid challenges in recruiting staff, a common issue faced by the restaurant and hospitality sector. The company’s CEO, Paul Pomroy, emphasized the growing difficulty in finding suitable talent, echoing concerns expressed by others in the industry.
Itsu, a popular restaurant chain, also announced its plans for a five-year expansion, intending to open 100 new outlets and create 2,000 jobs in the UK. This expansion signals a positive outlook for the industry as it rebounds from the impact of the pandemic. McDonald’s, already operating 1,400 restaurants in the region and employing 130,000 staff, aims to fill these new roles in preparation for the post-lockdown economic recovery.
The company clarified that the new positions are not meant to replace those lost during the pandemic but are part of its strategy to adapt to changing market conditions. As the government eases restrictions, McDonald’s anticipates an increase in demand and is gearing up for a surge in activity. The CEO expressed enthusiasm about offering employment opportunities to 20,000 individuals, recognizing the challenges many have faced regarding job security amid the pandemic.
McDonald’s emphasized its commitment to fair wages, stating that it pays employees under 21 above the national minimum wage and those over 21 above the national living wage. This approach aligns with efforts in the US, where the company announced a wage increase for its staff in response to a similar labor shortage issue. The expansion plans include a focus on regional growth and the introduction of new menu options to cater to evolving customer preferences.
Itsu’s expansion, supported by investment firm Bridgepoint, reflects a positive trajectory for the brand post-lockdown. The company, known for its Asian-inspired cuisine, is navigating challenges such as a shortage of European chefs and rising food costs. Its founder, Julian Metcalfe, expressed optimism about the business’s recovery and highlighted the importance of healthy, plant-based options in Itsu’s menu offerings.
Both McDonald’s and Itsu are adapting to the changing landscape of the food industry, with a renewed focus on customer needs and market trends. As the economy reopens and consumer behavior evolves, these expansions signify a sense of optimism and resilience within the restaurant sector. The challenges posed by the pandemic have spurred innovation and strategic growth initiatives, positioning these brands for success in a post-pandemic world.
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